'Chad,' crew here to film Alltel ads
By Jeff Engel
Chronicle staff writer
Chronicle staff writer
Two towering light rigs stood in the parking lot of the Alltel Wireless store by the Lakes Mall on Monday, shining brightly in the scene's background. Inside the store, 5025 Harvey, camera and audio technicians busily hooked up equipment. Actors practiced lines and facial expressions while the director coached them and assistants patted their makeup.
A familiar-looking actor stood in the heart of the commotion, sporting a shirt adorned with an Alltel button, spiky blonde hair and an infectious smile. Nearby, four actors wearing Verizon, T-Mobile, Sprint and AT&T polo shirts prepared for the shoot. Soon, they were ready to begin filming, and a silence spread throughout the store lobby. "Let's try it from the top," the director ordered.
Monday was no ordinary day for the Muskegon Alltel store. Production crews and actors, including Alltel's famous character "Chad," descended on the site to film two new commercials.
"Nervous Customer" and "Farewell" are scheduled to air nationally in the coming weeks, but will not be shown in the Muskegon and Grand Rapids areas until October. Detroit's Campbell-Ewald Advertising handled production along with The Institute, a California-based company.
Actor Matt Simmons runs into Ellis Road during filming of an Alltel commercial at Alltell Wireless, 5025 Harvey, Monday. Chad Brokaw, the actor known as "Chad" in the Alltel commercials, talks to reporters in between filming at the Harvey Street Alltel Wireless store. From Los Angeles, Brokaw has been the face of "Chad" for three years. Adam Herschman is prepared for filming by wardrobe stylists Nancy Hackett, left, and Debbie Darakdjian. Actress Keri Setaro is pictured on a TV monitor before shooting a scene in a new Alltel commercial. Cinematographer Joe Desalvo prepares to shoot. "The Harvey store is one of our best-selling locations. We wanted to come here and show our support to the city." Mark McCaslin, director of marketing and communications with Alltel.
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